Who’s watching you? California aims to set new online privacy rules for Comcast, Verizon, and other internet providers

Who’s watching you? California aims to set new online privacy rules for Comcast, Verizon, and other internet providers

SACRAMENTO — Nearly three months after Congress struck down new federal regulations that aimed to protect internet users from having their online activities secretly tracked and sold, state lawmakers are unveiling new legislation that would require companies to follow such rules in California.

The proposed rules — amended into an obscure bill about video arcades — would prevent broadband providers such as Comcast, Verizon and AT&T from collecting or selling such information unless customers “opt in” to policies, among other requirements.