Data-informed venture unveils index tracking hottest consumer-facing cannabis brands.
Cambridge, MA, June 12, 2019 –(PR.com)– Launching operations today, Pioneer Intelligence helps cannabis industry stakeholders better understand how communications strategies and tactics are resonating with audiences. Its team of expert marketers and data scientists leverage a rich, proprietary database, that grows each week by more than 25,000 data points, to generate insights and reports. The company focuses on marketing activities across three areas: social media, traditional media, and brand-owned web properties.
Today, Pioneer Intelligence also commences publication of the Pioneer Index: a weekly ranking of the hottest U.S. cannabis brands. The Pioneer Index is designed to create a unifying conversation around marketing activities taking place in all corners of the legal cannabis industry. The index employs a comparative scoring system which currently includes more than 500 brands operating in 15 states, all selling product with THC levels over 0.3%. Amongst the notable callouts in its methodology are a recency bias that values change in market response alongside absolute position and a weighting construct that enables craft-house producers to sit next to larger, multi-state operators.
Regarding today’s launch, Founder Ben Walters said, “Marketers working in cannabis face a unique set of challenges: disparate consumer demographics, ever-evolving regulations around advertising, geographic constraints. It’s a lot to take in. Through performance benchmarking, we’re trying to help make sense of it.” On the company’s positioning, Walters continued, “There’s really solid data out there around cannabis sales, consumption, and demographics. We’re adding something new to the mix.”
The Pioneer Intelligence website references two projects as part of near-term expansion plans: (1) a scorecard report designed to showcase the marketing performance of individual brands and (2) a content publishing arm that highlights noteworthy marketing efforts, both tactical and creative, produced by individual cannabis brands as well as more general, industry trends. When asked about the company’s next steps Walters shared, “Right now, we’re focused on tightening operations and exploring potential partnerships, but we look forward to sharing our scorecard reports in the very near future.”
About Pioneer Intelligence
Pioneer Intelligence is a brand, spanking new company that leverages data to benchmark and explore marketing performance of consumer-facing cannabis brands. For additional information, visit https://pioneer.buzz.
Published at Wed, 12 Jun 2019 14:19:00 +0000